A recent report by the Institute for Public Policy Research (IPPR) asked what it would take for action on climate change to be ‘mainstreamed’[1]. The IPPR conducted research with ‘Now’ people – perceived as leaders of public opinion and a supposed barometer for the acceptability of behavioural norms. A key conclusion was that for these trend-setters to change their behaviour, there would have to be something in it for them. That something, according to the IPPR, was the promise …
Tag Behaviour change
GeneralAdam Corner 27 October
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